Product & Tech Leadership
AX Semantics GmbH
Aug 2016 – Mar 2026
As Head of Product I led development of a new content workflow automation platform combining deterministic text generation and generative AI, shipping from prototype to first production customer in six months through rapid prototyping and short feedback cycles. I owned the product vision and roadmap, validated decisions through user research, market analysis, and customer interviews, and worked closely with Customer Success and Linguistics specialists to stay ahead of customer requirements.
I grew and led a cross-functional development team of up to 8 engineers, setting technical direction while mentoring team members and onboarding new hires. I translated technical complexity for non-technical stakeholders and discussed roadmaps and project progress with leadership.
Over nearly 10 years I evolved through multiple roles at AX, from UX Designer and Frontend Engineer to Principal Engineer and Head of Product. Along the way I redesigned the core product for intuitive onboarding and reduced learning curves, built an in-product tutorial system enabling non-developers to use the platform, developed analytics dashboards with interactive usage metrics, and designed complex system architectures including real-time collaboration systems, a WASM-based workflow runtime, and an operational transformation library.
